Strategic Communications & Project Management
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Resume | PDF - 77 kB
I'm a big advocate of making a difference in the world, whether it's building community in your neighbourhood or development work overseas.
From brochures to email blasts, posters and articles, I have experience writing just about any type of marketing copy.
Editing books is one of my passions, and I have a background copyediting non-fiction, fiction and even children's books.
With a graduate degree in English literature, I bring a critical eye to academic papers and dissertations.
Managing the editorial calendar for the WE Stories digital platform to ensure the writing and design teams are meeting the timelines and strategic goals of the department.
Leading the new distribution strategy of the WE Stories platform by instituting new processes and relationships with departments across the organization, including liaising with the integrated marketing team for larger organization-wide campaigns.
Establishing the use of analytics and data to track content performance. I helped introduce processes for analyzing past data to make informed recommendations on current content initiatives.
Oversaw the planning, strategy and execution of the co-founder’s communications, including business development, external stakeholder relations and large-scale amplification projects for WE Day events and the ABC and CBS WE Day broadcasts.
Managed a team of up to five communication specialists and ensured they had the tools to effectively deliver high quality content in a fast-paced environment where accuracy was essential.
Acted as a main point of contact between the co-founder and internal stakeholders to ensure alignment on communication strategy and to move projects forward.
Mentored communication specialists through workshops and personalized feedback.
Edited communication projects to ensure overall strategy alignment, quality and effectiveness, and led creative direction for specialized and sensitive projects.
Played a leading role in developing content strategy for marketing brochures and yearly educational guides for online distribution, as well as targeted marketing content reaching more that 250,000 people.
Initiated and spearheaded the creation of a house style guide to improve consistency across the organization’s print and web assets.
Wrote articles appearing in prominent newspapers, including the Seattle Times and the Ottawa Citizen, which aligned with organizational content strategy.
Researched and wrote instructional text for audio scripts, PowerPoint, and educational web modules on a variety of team management topics.
Salesforce, Google Analytics, Facebook Business Manager, HTML/CSS, WordPress, Microsoft Office Suite
UNIVERSITY OF ALBERTA
Master of Arts, English Literature | 2010-2011
UNIVERSITY OF TORONTO
Bachelor of Arts, English and History | 2006-2010
PROJECT MANAGEMENT INSTITUTE
RYERSON UNIVERSITY
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